Welcome to Your Iconic 2025 Marketing Guide!

F*ck me, is there anything more cringey than seeing a salon post “20% off for new clients only” or “$50 voucher when you book today + tomorrow” …ick. It’s hardly attractive to a high-end client, is it? It just SCREAMS of desperation and says “calling all discount, inconsistent, broke clients” …most of us don’t want those anywhere near our business.

• Marketing tips, tricks and guidelines
• Key dates for 2025